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How Hop Compounds Affect Brain Health Over Time
Hop compounds, found in the plant Humulus lupulus, may support brain health and cognitive function. Non-alcoholic drinks using these compounds, like IMPOSSIBREW®'s Social Blend™, offer relaxation and mental clarity without alcohol. Here's what you need to know:
- Key Benefits: Improved relaxation, reduced stress, and long-term cognitive support.
- Active Ingredients: L-Theanine, Ashwagandha, Vitamin B1, and nootropic herbs.
- Consumer Impact: 88% reduced alcohol consumption; 71% felt more relaxed.
- Safety: Consult a doctor if pregnant, on medication, or with specific health conditions.
These drinks combine modern brewing with neuroscience, offering a new way to support mental wellbeing while cutting back on alcohol.
What the Hell is Hop Water? Benefits, Brewing & Our New Release!
Understanding Hop Compounds
Research has shown that compounds found in hops can play a role in supporting cognitive function and mental wellbeing. Let’s take a closer look at the active components and how they work to deliver these benefits.
Key Compounds in Hops
The hop plant (Humulus lupulus) contains several bioactive compounds that work together to support brain health. IMPOSSIBREW®'s Social Blend™ uses these compounds through a specialised, patent-pending process designed to maximise their potential [1]. According to customer surveys, 71% of users reported feeling more relaxed after consuming products with Social Blend™ [1].
How Hop Compounds Interact with the Brain
Hop compounds influence brain function through intricate pathways. To improve how the body absorbs these compounds, a cryogenic fermentation process is used, which enhances their bioavailability [1]. This method ensures the active ingredients stay effective without the need for alcohol as a delivery system.
Cognitive Benefits
When combined with nootropic ingredients, hop compounds can help improve mental performance. IMPOSSIBREW®'s unique formulation includes:
| Active Component | Benefits for Mental Function |
|---|---|
| L-Theanine | Encourages relaxation and mental clarity |
| Ashwagandha Root | Helps reduce stress and supports cognitive performance |
| Vitamin B1 | Boosts mental energy and focus |
| Nootropic Herbs | Adds extra support for cognitive health |
Since its launch in 2021, IMPOSSIBREW® has worked with professors, scientists, and master brewers to refine this blend. The result? Non-alcoholic drinks that deliver the flavour and feel of traditional beer while leveraging modern brewing techniques to highlight the positive effects of hop compounds - all without the drawbacks of alcohol [1].
Long-term Brain Health Effects
Cognitive Function Changes
Research suggests that the combination of hop compounds and nootropic ingredients in Social Blend™ supports long-term cognitive balance. This blend helps users manage daily stress more effectively, creating a calming effect that may also prepare the brain for additional protective benefits.
Brain Protection Properties
While more studies are needed to fully understand the long-term effects, IMPOSSIBREW® has incorporated advanced scientific methods into its Social Blend™. As their representative explains:
"Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before." – IMPOSSIBREW® [1]
This dedication to rethinking social drinking has earned IMPOSSIBREW® recognition as the UK's Best Alcohol-Free Beer at the 2023 World Beer Awards [1]. As these benefits become clearer, ensuring proper safety measures remains essential.
Safety and Research Considerations
Safety guidelines are key to making the most of these products. People with specific health conditions should consult a medical professional before use:
| Health Condition | Recommendation |
|---|---|
| Pregnancy/Breastfeeding | Avoid consumption |
| GI Disorders | Consult healthcare provider |
| Hypertension | Seek medical advice |
| Taking Antidepressants | Discuss with a doctor |
| Thyroid Medication | Monitor for interactions |
Ongoing research continues to explore how these natural compounds can support brain health without the downsides of traditional alcoholic drinks [1].
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Non-Alcoholic Beer and Brain Health
Brain Health Drinks Market
The rise of non-alcoholic beverages aimed at supporting brain health is reshaping the functional drinks market. Consumers are increasingly drawn to drinks that promote mental clarity and cognitive wellness. In the non-alcoholic sector, this shift is particularly evident. Recent data shows that 88% of people switching to enhanced nootropic beers report drinking less alcohol, a clear sign of changing preferences towards healthier choices [1]. This trend is especially prominent in the UK, where advanced brewing methods are creating sophisticated alcohol-free alternatives.
IMPOSSIBREW® Hop Technology
IMPOSSIBREW® has developed a patent-pending process that amplifies the natural benefits of hops. Their unique formula combines hop compounds with nootropics and adaptogens, supported by research involving over 1,000 participants [1]. Consumer feedback highlights the impact of this approach:
| Benefit | Consumer Response |
|---|---|
| Relaxation Effect | 71% felt more relaxed |
| Social Experience | 95% recommended to friends |
| Overall Satisfaction | 4.8/5 rating (1,000+ reviews) |
| Wellness Impact | 88% reduced alcohol intake |
In collaboration with Dr Paul Chazot, a Bioscience Professor at Durham University, IMPOSSIBREW® has fine-tuned its brewing process to optimise the extraction of active compounds [1].
Using Nootropic Beers Effectively
For the best experience, consistency matters. Start with one serving to see how it works for you. Thanks to carefully researched active ingredients, users often notice tangible effects. One customer shared:
"Really gives you that nice buzz and relaxed feeling even after just 1 can" – Thomas M. [1]
Around 75% of consumers find these enhanced nootropic beers highly effective for their intended purpose [1].
Conclusion
Our exploration of hop compounds and their role in non-alcoholic beverages highlights their potential benefits for brain health. Studies suggest that these natural compounds can support mental function without the negative effects linked to traditional alcoholic drinks.
The rise of advanced non-alcoholic options is changing how we think about brain-health beverages. A great example is IMPOSSIBREW®'s Social Blend™ technology, developed with the expertise of Dr Paul Chazot from Durham University. By blending traditional brewing techniques with modern neuroscience, this approach shows how research into hop compounds can lead to practical wellness solutions. Users have also reported reduced alcohol consumption, further showcasing the impact of such innovations [1].
Incorporating hop compounds into functional drinks opens up new possibilities for supporting cognitive health. These advancements provide evidence-based alternatives that promote social connection while focusing on cognitive well-being. As research progresses, the role of hop compounds in functional beverages continues to grow [1].
FAQs
How do hop compounds support brain health over time?
Hop-derived compounds, found in products like IMPOSSIBREW®'s enhanced beers, are thought to interact with the brain in ways that may promote relaxation and cognitive support. These compounds contain natural bioactive properties, such as antioxidants, that could help reduce oxidative stress, a factor associated with long-term brain health.
While more research is needed to fully understand their impact, incorporating hops in nootropic beverages may offer potential benefits for maintaining mental clarity and overall brain function as part of a balanced lifestyle.
How does the cryogenic fermentation process enhance IMPOSSIBREW®'s Social Blend™ compared to traditional methods?
The cryogenic fermentation process used in IMPOSSIBREW®'s Social Blend™ is designed to carefully preserve the delicate, active compounds within their nootropic ingredients. By fermenting at ultra-low temperatures, this method ensures that the beneficial properties of the hops and other botanicals are retained, enhancing their effectiveness.
This innovative approach not only helps maintain the flavour and aroma of the beer but also optimises the functional benefits of the blend, offering a uniquely relaxing and enjoyable drinking experience without the downsides of alcohol.
Can hop compounds in nootropic beers cause side effects or interact with medications?
Hop-derived compounds, like those found in nootropic beers, are generally considered safe for most people when consumed in moderation. However, if you are taking any medications, it’s important to consult your GP or pharmacist before consuming such products, as certain compounds could potentially interact with specific medications.
While hop compounds are often associated with relaxation and potential brain health benefits, individual reactions can vary. If you experience any unusual symptoms, it’s best to stop consumption and seek medical advice.
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What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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