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How Nootropics Enhance Vegan Gluten-Free Beers

How Nootropics Enhance Vegan Gluten-Free Beers

Nootropic vegan gluten-free beers are an emerging trend in the UK that combines wellness with the pleasure of drinking. These beers include ingredients like L-theanine, ashwagandha, and vitamin B1, which are known to support relaxation, mood, and brain health. By offering alcohol-free options that cater to dietary needs, they appeal to health-conscious consumers looking for alternatives to traditional beer.

Key takeaways:

  • Nootropics: Substances that promote relaxation and mental clarity without the side effects of alcohol.
  • Vegan & Gluten-Free: Suitable for those with ethical dietary preferences or gluten sensitivities.
  • Market Growth: Functional beverage sales are increasing, with UK gluten-free options expected to hit £278.4 million by 2030.
  • Consumer Shift: Younger adults are driving demand for healthier, low-alcohol, and nootropic-infused drinks.

Brands like IMPOSSIBREW® lead this space by blending scientific formulations with brewing techniques, ensuring flavour and wellness benefits come together seamlessly.

Main Nootropic Ingredients in Vegan Gluten-Free Beers

Nootropic vegan gluten-free beers use carefully chosen ingredients aimed at promoting relaxation and improving mental clarity. These components influence brain activity and metabolism, offering a functional twist on traditional alcoholic drinks. Here's a closer look at the key ingredients that make these beers stand out.

L-Theanine: Promotes Calm Without Drowsiness

L-Theanine, an amino acid found naturally in tea leaves, is known for its ability to create a state of calm alertness. It works by modulating neurotransmitters like GABA, serotonin, and dopamine, while also increasing alpha brain waves, which are linked to a relaxed but alert mental state. Unlike alcohol, which can cloud judgement and slow cognition, L-Theanine helps you unwind without making you feel sleepy. Its quick absorption in liquid form makes it an ideal addition to functional beers aimed at reducing stress and sharpening focus.

Ashwagandha: Stress Relief with Mental Clarity

Ashwagandha, a well-known adaptogenic herb, is widely used for its stress-reducing properties. It helps balance mood and supports mental clarity by regulating the body's stress response. In nootropic beers, ashwagandha contributes to a calm yet focused mental state, adding to the overall sense of well-being.

Vitamin B1: Powers Brain Health

Vitamin B1 (thiamine) plays a critical role in maintaining brain health and cognitive function. This water-soluble vitamin is essential for producing energy in brain cells and supports normal neurological activity.

"Vitamin B1 (thiamine) is crucial for brain function and energy production, and a lack of vitamin B1 is closely linked to thinking, memory, and learning problems." [1]

Thiamine aids energy metabolism through specific enzymes that help the brain use glucose and create neurotransmitters like glutamate and acetylcholine [3].

Research highlights its cognitive benefits, especially in older adults. A 2024 study involving 2,422 participants aged 60 and above found a strong link between higher vitamin B1 intake and improved cognitive abilities such as processing speed and executive function [2]. Those with the highest B1 intake performed significantly better than those with the lowest intake [2].

"Increased dietary intake of vitamin B1 was associated with better cognitive function in individuals aged over 60." [2]

In nootropic beers, vitamin B1 helps combat mental fatigue, supports mood balance, and fosters a positive outlook. When combined with other nootropic elements, it provides well-rounded support for brain health.


Together, these three ingredients form the backbone of the functional benefits offered by nootropic vegan gluten-free beers. However, most studies on these compounds have been conducted in capsule form, so their performance in a beverage context is still being explored [4]. The interaction of these plant-based compounds in a drink could enhance, neutralise, or even reduce their effects [4].

Beyond supporting brain health, these ingredients elevate the overall beer-drinking experience, making it both enjoyable and purposeful.

How Nootropics Improve the Beer Drinking Experience

Nootropic vegan gluten-free beers offer a unique twist: they provide the relaxation and sociability associated with alcohol but without the usual drawbacks. By combining enjoyment with wellness, these drinks carve out a new niche where function meets flavour.

Relaxation and Mood Benefits Without Alcohol

Alcohol in small amounts can promote relaxation by boosting GABA levels, but it comes with risks like dependence and impaired judgement. Nootropics, on the other hand, achieve a calming effect without triggering addictive pathways. Unlike alcohol, they don’t activate dopamine or endorphin pathways that can lead to cravings and loss of control. They also avoid blocking glutamate receptors, which, at higher doses, can cause severe sedation and cognitive impairment. Instead, nootropics work as "partial agonists", meaning their effects have a natural limit, no matter the dose [7].

"While alcohol is a depressant, nootropics qualify as uppers... The feeling of intoxication can impair judgement, but nootropics enhance it."
– Leigh Weissman, Sommelier and Food and Beverage Manager, Equinox [8]

"A partial agonist has an intrinsic built-in limitation to have a peak effect less than that of a full agonist: there is a ceiling to its effects that cannot be surpassed by much larger doses. Therefore, the intense intoxication that can occur with excess alcohol can be avoided."
– David J Nutt, GABA Labs [7]

Consumer preferences are clearly shifting. In the UK, sales of low and no-alcohol beers rose by 28.7% in value and 18.8% in volume between 2021 and 2023 [5]. Similarly, in Australia, 41% of adults now choose low or no-alcohol options, with sales of ready-to-drink non-alcoholic beverages surging by 124% from 2020 to 2021 [6].

This trend gains even more momentum when nootropics are paired with adaptogens.

How Nootropics Work with Adaptogens

When combined with adaptogens, nootropics create a powerful blend that promotes both mental and physical relaxation. Many wellness brands are now crafting beverages that strike a balance between calm energy and mental clarity [10].

"The combination creates powerful adaptogen nootropic drink options that enhance both mental and physical capabilities. Nootropics are compounds that improve cognitive function, mainly executive functions, memory, creativity, or motivation, in healthy individuals. When paired with adaptogens, the result is a synergistic effect that helps the body manage stress and boosts cognitive function."
– De Soi [9]

This pairing not only helps the body better manage stress but also enhances focus and reduces fatigue - all without the dreaded hangover. For example, Sentia Red, launched in 2021, uses botanicals and bioavailability enhancers to ensure effective delivery to the brain [7].

Together, nootropics and adaptogens highlight a new way to merge wellness with a better drinking experience.

Maintaining Great Taste and Feel

Of course, flavour plays a crucial role in the experience. IMPOSSIBREW® has perfected a cryogenic fermentation process that preserves authentic beer flavours while maintaining a subtle 0.5% ABV. After extensive research, they’ve managed to deliver a product that doesn’t compromise on taste or wellness benefits [11].

"Our social blend doesn't enhance flavours so we have to work extra hard to make sure the flavour aspect of the beer is as close to the beer experience as possible."
– Mark Wong, Founder, IMPOSSIBREW® [5]

The hard work has paid off. IMPOSSIBREW®'s Lager and Pale were crowned the UK's best non-alcoholic beers at the 2023 World Beer Awards and enjoy a stellar 4.8/5 rating from over 1,000 reviews [11].

How to Brew Nootropic Vegan Gluten-Free Beers

Brewing nootropic vegan gluten-free beers is a meticulous process that balances functional benefits with great taste. Each step in the brewing journey plays a crucial role in delivering a wellness-focused beer experience.

Adding Nootropics to the Brewing Process

The timing and method of incorporating nootropic ingredients are pivotal to ensuring their effectiveness. Different stages in the brewing process offer distinct benefits for adding these functional compounds.

Stage of Addition Method Advantages
Pre-fermentation Adding extracts to the wort Integrates well with base flavours
Post-fermentation Infusing after fermentation Preserves the properties of delicate extracts
Blending Mixing after production Provides precise flavour control

For heat-stable nootropics, pre-fermentation works well if temperatures are carefully managed. More sensitive compounds, like L-theanine, are better infused post-fermentation to maintain their potency. Blending after production allows for the most precise flavour adjustments but may require advanced equipment.

IMPOSSIBREW® uses innovative methods to address these challenges. Their Social Blend™, developed in collaboration with Dr Paul Chazot of Durham University, leverages a specialised cryogenic fermentation process. This technique avoids the need to remove alcohol, preserving the integrity of the nootropic compounds.

"IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology... leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product." – IMPOSSIBREW® [11]

Before full production, brewers conduct sample testing to refine formulations. This ensures the right balance of taste, texture, and potency, identifying the ideal concentrations and methods for each ingredient [14].

Meeting Quality Standards and Certifications

Brewing nootropic vegan gluten-free beers requires strict adherence to UK regulations. From ingredient sourcing to labelling, compliance is critical - especially with nootropic supplements, which can sometimes include unapproved substances.

"Nootropic dietary supplements sometimes contain drugs and other ingredients that have not gone through the appropriate regulatory framework. Many lack sufficient reliable evidence to show they are either safe or effective." – OPSS [12]

For gluten-free certification, beers must undergo third-party testing to confirm gluten levels below 10 parts per million (PPM). IMPOSSIBREW®’s Enhanced Lager meets this standard through rigorous testing [11]. Brewers using traditional grains can add enzymes like Clarity Ferm® during the knock-out phase to reduce gluten levels below 20 PPM, though the FDA prohibits labelling such beers as "gluten-free" [13].

Vegan certification involves ensuring that no animal products are used, including in processing aids and fining agents. Nootropic ingredients must also come from plant-based or synthetic sources.

In the UK, products with an alcohol content below 0.5% ABV are classified as "Dealcoholised" [11]. Additionally, health warnings are required for certain nootropics. For instance, products containing ashwagandha must advise against use during pregnancy, breastfeeding, or alongside medications like antidepressants or blood thinners [11].

Balancing Health Benefits and Great Taste

Beyond meeting regulatory standards, the real challenge lies in maintaining nootropic benefits without compromising flavour. A carefully crafted formulation ensures potency while avoiding any bitter or medicinal aftertastes.

Premium nootropic ingredients, sourced from reputable suppliers with proper certifications, are essential. This ensures safe and effective dosages without sacrificing product quality [11].

Collaboration with experts can significantly enhance the brewing process. IMPOSSIBREW®’s work with Durham University focuses on optimising ingredient selection, dosage, and integration for stability and desired effects.

Temperature control and cryogenic fermentation are key to preserving both the nootropics and the beer’s authentic flavour. For instance, L-theanine’s umami notes can complement malty tones, while certain adaptogens add subtle earthy flavours that pair well with hops.

"In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effective dosages." – IMPOSSIBREW® [11]

Brewers must also address potential side effects. Nootropics can occasionally cause headaches, nausea, or other symptoms. Clear labelling and proper dosing help consumers make informed choices [14].

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IMPOSSIBREW®: Leading Nootropic Vegan Gluten-Free Beers

IMPOSSIBREW® has earned its place as the UK's #1 Functional Non-Alcoholic Beer[15], blending nootropic science with traditional brewing to craft beers that deliver alcohol-free relaxation. Their unique approach combines wellness with the satisfying experience of a quality beer, making them pioneers in this innovative space.

The Social Blend™: A Science-Driven Relaxation Formula

At the core of IMPOSSIBREW®'s success is their Social Blend™, a carefully designed nootropic formula aimed at promoting relaxation and enhancing mood.

A 2025 study involving over 2,000 participants revealed that 84% experienced increased relaxation after consuming products featuring the Social Blend™[15]. This blend works by targeting key brain pathways: L-theanine encourages alpha brain wave activity for calm focus, 5-HTP supports serotonin production to elevate mood, and Vitamin B1 aids brain function and energy metabolism. Together, these ingredients create a balanced, relaxing effect that mirrors the social ease of traditional beer - without the downsides of alcohol.

Through a patent-pending process, IMPOSSIBREW® ensures these compounds remain potent while preserving the authentic taste of beer.

Vegan and Gluten-Free Beer Options

IMPOSSIBREW® offers two standout products tailored to meet diverse dietary needs, all while delivering consistent nootropic benefits:

Product Feature Enhanced Lager Enhanced Hazy Pale Ale
ABV <0.5% <0.5%
Dietary Vegan, Gluten-Free Vegan
Flavour Profile Crisp, dry with citrus notes Tropical, fruity, smooth
Price From £1.97 per can From £1.97 per can

The Enhanced Lager offers a classic beer experience with a crisp, dry finish and refreshing citrus notes. Its gluten-free certification makes it a great choice for those with coeliac disease or gluten sensitivities, while its vegan formulation ensures it’s free from animal products.

The Enhanced Hazy Pale Ale takes a modern craft beer approach, delivering tropical fruit flavours with a smooth, creamy texture. Both options feature the Social Blend™, ensuring every sip provides relaxation benefits alongside great taste.

What Customers Are Saying

Customer reviews highlight the positive impact of IMPOSSIBREW®'s functional beers:

"Both Lager and Pale taste amazing and you do definitely feel 'different', in a good way after drinking."

  • Dave A., Customer[15]

"Really gives you that nice buzz and relaxed feeling even after just 1 can."

  • Thomas M., Customer[15]

These testimonials reflect the growing demand for functional beverages that prioritise wellbeing without compromising on flavour or social enjoyment. By seamlessly combining nootropic benefits with vegan and gluten-free options, IMPOSSIBREW® has solidified its position as a leader in the functional beer market, catering to a wide range of consumer preferences.

Conclusion: The Future of Nootropic Vegan Gluten-Free Beers

Nootropic vegan gluten-free beers are reshaping the brewing and wellness landscape by combining cognitive benefits with traditional brewing techniques. These beverages not only offer relaxation and mental clarity but also cater to specific dietary preferences, making them a versatile choice for today's consumers.

The numbers speak for themselves. The UK functional beverage market hit £2.4 billion in 2024[16], while the global nootropic market is expected to surge from $3.75 billion in 2022 to over $11 billion by 2030, growing at an impressive 14.6% annually[17]. This growth highlights the expanding intersection of traditional brewing and modern wellness trends. As one industry expert put it:

"The UK beverage market is undergoing a clear shift as consumers move beyond traditional soft drinks and towards functional beverages - drinks designed to deliver additional health benefits alongside hydration and refreshment." - The On-Trade [16]

What makes nootropic vegan gluten-free beers stand out is their ability to meet several consumer needs at once. Mental wellness has become a top priority, with 43% of consumers focusing on mental health since COVID-19[18], and nearly 30% of individuals aged 18–54 showing interest in brain health products[18]. These beers are perfectly positioned to address this growing demand.

Leading the charge is IMPOSSIBREW®, whose science-backed Social Blend™ offers a balance of wellness benefits and authentic flavour. From innovative ingredients to refined brewing methods, these beers embody the potential of functional beverages. As brewing technology advances and consumer awareness grows, we can expect further progress in nootropic formulations, sustainability efforts, and market reach. These developments promise to deliver beverages that enhance both social and personal well-being, marking a shift towards a more wellness-driven lifestyle.

FAQs

How do nootropics like L-theanine and ashwagandha enhance relaxation and clarity in vegan, gluten-free beers?

Nootropics like L-theanine and ashwagandha are often celebrated for their calming and focus-enhancing properties. L-theanine helps boost alpha brain wave activity, promoting a state of relaxed concentration while balancing neurotransmitters that influence mood and stress. Meanwhile, ashwagandha is known for its ability to help regulate cortisol, the stress hormone, fostering a sense of calm and equilibrium.

When added to vegan, gluten-free beers, these ingredients bring a refreshing twist to the drinking experience. They offer a unique blend of relaxation and mental clarity, making for a drink that not only tastes good but also supports overall well-being.

What are the health benefits of drinking nootropic vegan gluten-free beers instead of traditional alcoholic drinks?

Nootropic vegan gluten-free beers bring a fresh twist to traditional alcoholic beverages. These drinks are crafted to support better mood, relaxation, and mental clarity, all while sidestepping common downsides of alcohol, like hangovers or stress on the liver.

What’s more, they’re often kinder to your gut health, being free of gluten and animal-derived ingredients. This makes them a great choice for those with specific dietary needs or preferences. They provide a thoughtful, modern way to enjoy social moments while keeping both your health and taste buds in mind.

How do nootropics enhance vegan gluten-free beers without affecting their flavour?

Nootropics are integrated into vegan and gluten-free beers through a meticulous brewing process that balances their functional properties with the beer's overall flavour. Using advanced techniques, brewers ensure that the nootropics retain their effectiveness without altering the beer's taste, aroma, or texture.

Take IMPOSSIBREW®, for instance. Their Social Blend™ includes nootropic ingredients supported by scientific research, aimed at encouraging relaxation and improving mood. These beers are carefully crafted to offer a pleasurable drinking experience while being vegan, gluten-free, and low in calories. By blending scientific precision with brewing artistry, the nootropic elements are harmoniously included, ensuring the beer remains enjoyable.

Related Blog Posts

  • How Nootropics in Beers Enhance Social Experiences
  • Science of Nootropics in Functional Beers
  • Memory and Focus: Benefits of Nootropic Beers
  • Ultimate Guide to Cognitive Benefits of Functional Beers
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Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

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