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Memory and Focus: Benefits of Nootropic Beers
Looking for a drink that helps you relax without clouding your mind? Nootropic beers are alcohol-free options designed to support memory, focus, and mental clarity while still offering the familiar taste of beer.
- What are they? Nootropic beers combine traditional beer ingredients with compounds like L-Theanine, Ashwagandha, and Vitamin B1 to promote relaxation and cognitive function.
- Why try them? 71% of people feel more relaxed, and 88% reduce alcohol consumption with these beers.
- Who makes them? IMPOSSIBREW® leads the way with a range of non-alcoholic options, including lagers and pale ales, all crafted for mental clarity.
With less than 0.5% alcohol, vegan-friendly recipes, and gluten-free options, nootropic beers offer a smarter way to socialise. If you're looking for a healthier alternative to traditional drinks, this could be the perfect solution.
Lion's Mane: The Mushroom of the Gods
What Are Nootropic Beers?
Nootropic beers offer the familiar taste, ritual, and sensory experience of traditional beers but include a special blend of compounds designed to support mental clarity - all without the downsides of alcohol.
Key Nootropic Ingredients
The benefits of these beers come from a carefully crafted mix of active ingredients. IMPOSSIBREW®'s proprietary Social Blend™, developed alongside Dr Paul Chazot, Chair of Pharmacology at Durham University, features the following:
| Ingredient | Benefits |
|---|---|
| L-Theanine | Encourages relaxation and clear thinking |
| Ashwagandha Root | Helps with stress management and focus |
| Vitamin B1 | Supports cognitive performance |
| Plant Extracts | Adds extra nutritional value |
Together, these ingredients create what 3 out of 4 customers describe as "the most complete alcohol alternative currently available on the market" [1].
Combining Nootropics with Beer
These beers blend nootropics with traditional brewing staples - water, malted barley, wheat, and hops - enhanced by the Social Blend™ for a unique experience.
"Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before." [1]
Each brew contains less than 0.5% ABV, allowing drinkers to enjoy a social beverage while staying clear-headed. Feedback highlights improved relaxation and reduced alcohol consumption [1].
Memory and Focus Effects
IMPOSSIBREW®'s carefully crafted blend is designed to support mental performance and focus, offering targeted benefits for cognitive function.
Memory Support
Studies indicate that certain nootropics can improve memory retention and information processing. IMPOSSIBREW®'s Social Blend™ incorporates Vitamin B1, which plays a key role in supporting memory performance.
Mental Clarity
L‐Theanine, an amino acid included in the blend, promotes alertness while preventing drowsiness. It helps enhance focus and reduce fatigue, with 71% of customers reporting improved mental clarity [1].
"Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions)." - IMPOSSIBREW® [1]
Brain Health Protection
These beers also contribute to long-term brain health. Ashwagandha, a herb traditionally used to manage stress, supports cognitive function and promotes mental resilience during social settings.
IMPOSSIBREW® has been acknowledged for its quality, with its Lager and Pale varieties being named the UK's best non-alcoholic beers in 2023 [1].
| Brain Function | Primary Ingredient | Benefit |
|---|---|---|
| Relaxation | L‐Theanine | Clear thinking while staying calm |
| Stress Management | Ashwagandha | Improved focus and mental resilience |
| Cognitive Support | Vitamin B1 | Boosted mental performance |
These benefits are backed by research and clear usage guidelines, ensuring a thoughtful approach to cognitive support.
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IMPOSSIBREW® Features
IMPOSSIBREW® blends traditional brewing methods with nootropic science to create non-alcoholic beers that support mental function while offering the satisfaction of a real beer. Here's a closer look at what makes these beverages stand out.
Social Blend™ Technology
The key to IMPOSSIBREW®'s unique offerings is its patent-pending Social Blend™ technology. Developed with Dr. Paul Chazot, a Bioscience Professor and Chair of Pharmacology at Durham University, this formula combines ingredients chosen for their cognitive benefits.
These nootropics are carefully selected to encourage relaxation and mental clarity:
| Ingredient | Function | Benefit |
|---|---|---|
| L-Theanine | Promotes relaxation | Improves focus without drowsiness |
| Ashwagandha | Reduces stress | Boosts mental resilience |
| Vitamin B1 | Supports the brain | Enhances cognitive performance |
Product Range
IMPOSSIBREW® offers a variety of non-alcoholic beers, all with less than 0.5% ABV:
- Enhanced Lager: A crisp, dry lager with citrus notes, ideal for staying sharp.
- Enhanced Pale Ale: A fruity, tropical beer for smooth refreshment.
- Triple-Hopped IPA: A limited-edition brew designed for those who love bold, hoppy flavours.
Wellness-Focused Options
IMPOSSIBREW® caters to those prioritising health and wellness with:
- Ultra-low calorie recipes to help maintain weight goals
- Vegan-friendly formulations for inclusive enjoyment
- Gluten-free Enhanced Lager, tested to contain less than 10 PPM of gluten
These options ensure that you can enjoy a beer that supports both your cognitive and overall well-being.
Safety Guidelines
When enjoying the cognitive benefits and features of these products, it's essential to follow these safety measures.
Safety Measures
IMPOSSIBREW®'s Social Blend™ technology uses carefully chosen nootropics to support cognitive function, while maintaining strict safety standards. Key points include:
- All ingredients comply with UK food safety regulations.
- Alcohol content is kept below 0.5% ABV.
- Regular quality checks ensure consistent safety and quality.
Who Should Be Cautious?
While nootropic beers are generally safe for most adults, certain groups should limit or avoid consumption. Here's a detailed guide:
| Group | Recommendation | Reason |
|---|---|---|
| Pregnant/Breastfeeding Women | Avoid | May affect foetal development or nursing. |
| Individuals with GI Disorders | Consult a doctor | Could interact with existing conditions. |
| People with Hypertension | Consult a doctor | May influence blood pressure. |
| Those on Antidepressants | Avoid | Risk of harmful interactions. |
| Individuals on Blood Thinners | Avoid | Possible interference with medication. |
| People on Thyroid Medication | Exercise caution | Ashwagandha may cause overstimulation. |
"It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first." [1]
Additional Guidelines
- Start with a single serving to see how your body reacts.
- Stay hydrated while consuming nootropic drinks.
- Watch for any unusual reactions or sensitivities.
- Store products as per the recommended temperature conditions.
- Always check the expiration date before use.
Even though these beverages are non-alcoholic, they do contain active ingredients. If you're unsure about how they might interact with your health or medications, it's wise to consult your doctor.
Conclusion
Nootropic beers bring together age-old brewing methods and modern science to create a more mindful way to enjoy social occasions. IMPOSSIBREW®'s Social Blend™ technology, developed in collaboration with top researchers, provides mental clarity and focus while preserving the social aspect of drinking.
IMPOSSIBREW® stands out with its dedication to wellness, offering options with as few as 6 calories per 100 ml. Their beers are also vegan-friendly and gluten-free, catering to a variety of dietary needs [1].
The concept of enhancing cognitive function through nootropic beers is paving the way for a new approach to social drinking, focusing on mental sharpness and well-being.
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Got Questions?
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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