Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Nutritional Profile of Enhanced Non-Alcoholic Beers
Enhanced non-alcoholic beers are redefining the no-alcohol beverage market by combining the taste of beer with added functional ingredients like botanicals, nootropics, and vitamins. These drinks are designed to support relaxation, mood, and overall wellness while maintaining a low-calorie, low-alcohol profile (under 0.5% ABV). Popular examples include IMPOSSIBREW®'s Enhanced Lager and Hazy Pale, featuring ingredients like L-theanine and ashwagandha.
Key Takeaways:
- Low Calories: Typically 50–90 calories per 340ml, compared to 150+ in regular beer.
- Functional Ingredients: Added compounds for stress relief, hydration, and cognitive support.
- Nutritional Benefits: Rich in B vitamins, electrolytes, and minerals like silicon for bone health.
- Market Growth: UK no-alcohol beer sales grew by 20% from 2023 to 2024, driven by health-conscious consumers.
- Diet-Friendly: Many options are gluten-free, vegan, and suitable for active lifestyles.
For those seeking healthier drink options without sacrificing flavour or social enjoyment, enhanced non-alcoholic beers offer a refreshing alternative. However, individuals with specific health conditions or dietary restrictions should check labels carefully.
Nutritional Content of Enhanced Non-Alcoholic Beers
Macronutrient Analysis
Enhanced non-alcoholic beers stand out for their distinct nutritional profile, largely due to their lack of alcohol or its minimal presence. Since alcohol contains 7 calories per gram [1], removing it significantly reduces the calorie count.
For comparison, a regular beer typically has around 150 calories per 340 ml serving, while most non-alcoholic beers fall between 50 and 90 calories for the same amount [3]. Some non-alcoholic beers, like Guinness 0, contain as few as 17 calories, while others, such as Bravus Oatmeal Dark, can reach up to 110 calories [1]. In contrast, high-alcohol beers like IPAs or stouts can pack up to 300 calories per pint, whereas non-alcoholic IPAs may only have about 60 calories [1].
Carbohydrate content varies depending on the brand and brewing method. Most non-alcoholic beers contain between 10 and 15 grams of carbs per serving [3], though some, like Suntory All-Free, have as little as 1 gram, while others, such as Bravus Oatmeal Dark, reach 25 grams [4]. Sugar content also differs: Coors Non-Alcoholic, for example, includes 8 grams of sugar, while Athletic Free Wave Hazy IPA has none [1].
Protein and fat content in non-alcoholic beers is minimal. On average, a 100 ml serving contains about 0.4 grams of protein and virtually no fat [2]. For instance, Michelob ULTRA Zero has less than 1 gram of protein and 0 grams of fat per 340 ml serving [5].
| Non-Alcoholic Beer | Calories | Carbs (g) | Sugar (g) |
|---|---|---|---|
| Guinness 0 | 17 | 3.8 | 0.7 |
| BrewDog Elvis AF | 20 | 2.3 | 0 |
| Coors Edge | 41 | 8 | 4 |
| Gruvi Stout | 45 | 12 | 0 |
| Athletic Free Wave Hazy IPA | 70 | 5 | 0 |
| Lagunitas IPNA | 80 | 18 | 3 |
| Sam Adams Just the Haze IPA | 98 | 22 | N/A |
| Bravus Oatmeal Dark | 110 | 25 | N/A |
Beyond calories and carbs, these beers also provide essential vitamins and minerals, making them more than just a low-calorie alternative.
Micronutrient Content
In addition to their macronutrient profile, enhanced non-alcoholic beers are a source of important vitamins and minerals, thanks to the brewing process that retains nutrients from their original ingredients.
One of their standout contributions is B vitamins, including B1, B2, B6, and B12. These vitamins are vital for energy production, red blood cell formation, and maintaining a healthy nervous system [6].
Non-alcoholic beers also contain minerals like magnesium, phosphorus, calcium, and silicon, which are essential for bone and muscle health. Silicon, in particular, plays a key role in maintaining strong bones [6][7]. Additionally, their electrolyte content, including sodium and potassium, supports hydration and recovery, making them a great choice for active individuals. Since non-alcoholic beers are about 95% water, they are excellent for hydration without the diuretic effect associated with alcoholic beers [6][7].
Research backs these benefits. A 2012 study found that drinking non-alcoholic beer daily improved endothelial function and reduced inflammation markers [7].
How Functional Ingredients Affect Nutrition
The inclusion of functional ingredients in enhanced non-alcoholic beers elevates their nutritional appeal by introducing compounds that support overall health. These additions aim to improve both physical and mental well-being [9].
Adaptogens, for instance, are increasingly popular in functional beers. Known for helping the body manage stress, adaptogens like L-theanine and Ashwagandha are used in products such as IMPOSSIBREW® to promote relaxation and alleviate anxiety [9][10].
This trend aligns with growing consumer interest in natural wellness. In fact, 45% of consumers have shown increased interest in health-boosting ingredients over the past two years [8].
Experts in the field highlight the potential of these ingredients. Randy Kreienbrink, director at Artemis International, notes:
"As far as I can see, the use of botanicals and adaptogens in beverages is surging. An overall trend toward interest in wellness is a factor, but beyond that, consumers want functional beverages that offer benefits beyond simple hydration. Botanicals and adaptogens are perceived as natural ways to support well-being, with potential benefits for stress management, energy levels, immunity and cognitive function." [8]
Similarly, Alessio Tagliaferri, a senior director at ADM, adds:
"Incorporating botanical ingredients can support this effort, as many botanical extracts contain vitamins and antioxidant properties that may provide wellness attributes. Further, beverages with certain botanicals may have consumer associations with attributes like support for digestion, immune function, sleep, stress relief and more." [8]
Functional Ingredients and Their Benefits
Common Functional Ingredients
After reviewing the nutritional content of non-alcoholic beers, let's dive into how functional ingredients enhance their health benefits. These beers go beyond the usual brewing components by adding elements designed to target specific wellness goals.
Functional ingredients in these beverages generally fall into a few categories. Adaptogens, like L-theanine and ashwagandha, are included for their potential to help manage stress. Nootropic compounds, such as 5-HTP (5-hydroxytryptophan) and GABA (gamma-aminobutyric acid), aim to support better cognitive function and mood balance. Then there are botanical extracts - like damiana, cacao, and schisandra berries - which contribute additional wellness features. Finally, vitamins and minerals such as B-complex vitamins, taurine, and electrolytes are added to support overall health.
For example, the brand IMPOSSIBREW® incorporates 5-HTP and L-theanine in its proprietary Social Blend™ to create beverages that promote relaxation. Other functional additions, like caffeine, are also explored for their immediate effects [11].
These ingredients set the stage for the scientific evidence supporting their health benefits.
Research-Backed Health Benefits
The inclusion of these functional ingredients is supported by research that highlights their positive effects on health. For instance, polyphenols derived from hops and barley are known for their antioxidant properties and ability to reduce inflammation [7][12]. A 2012 study even demonstrated that drinking non-alcoholic beer daily improved endothelial function and lowered inflammation markers [7]. Additionally, research has shown that non-alcoholic beer may reduce anxiety levels by as much as 20% in stressful situations [7].
Silicon, naturally present in non-alcoholic beer, promotes bone health by aiding in collagen production. Meanwhile, the balanced electrolytes in these beverages help with hydration and recovery, without the dehydrating effects associated with alcoholic drinks [7].
B-complex vitamins retained during the brewing process, such as thiamine (B1), riboflavin (B2), pyridoxine (B6), and folic acid (B9), are essential for energy metabolism and brain function [7][14].
A study by Hernández-Quiroz et al. involving 35 participants found that consuming one 355 ml can of non-alcoholic beer daily for 30 days led to improvements in fasting blood sugar levels, pancreatic function, and gut health, with an increase in beneficial gut bacteria [14].
| Functional Ingredient Category | Examples | Potential Health Benefits |
|---|---|---|
| Polyphenols | Caffeic acid, Ferulic acid, Quercetin | Protects cells, reduces inflammation, supports vascular health [7][12] |
| Vitamins | B1 (Thiamine), B2 (Riboflavin), B6 (Pyridoxine), B9 (Folic Acid) | Boosts metabolism, energy production, and brain health [7][14] |
| Minerals | Calcium, Potassium, Magnesium, Iron, Silicon | Aids bone strength, electrolyte balance, muscle function, and collagen production [7] |
| Nootropic Herbs | Proprietary blends | Encourages relaxation [13] |
While these benefits are compelling, it's also crucial to consider the safety of these beverages for specific groups.
Safety Considerations for Different Groups
Although enhanced non-alcoholic beers offer a variety of wellness benefits, not everyone should consume them without caution. For example, pregnant and breastfeeding women should avoid products containing potent adaptogens, nootropics, or complex botanical extracts due to limited research on their safety during pregnancy.
Those on prescription medications should consult their healthcare provider before drinking functional beverages, especially if they include ingredients like 5-HTP, GABA, or adaptogenic herbs, as these may interact with certain drugs.
People with pre-existing health conditions, such as liver or kidney disease or autoimmune disorders, should carefully evaluate these products. Similarly, individuals with hormone-sensitive conditions may need to avoid beverages containing phytoestrogens from hops.
Children and adolescents should steer clear of functional non-alcoholic beers that include nootropics or adaptogens. Additionally, those with food allergies or intolerances must check ingredient labels thoroughly, particularly for claims like "gluten-free."
While standard non-alcoholic beers are generally safe and may even offer benefits like reduced oxidative stress and improved vascular health [12], the addition of functional ingredients introduces new factors that should be considered based on individual health needs.
Health Effects and Scientific Evidence
Key Health Benefits
Non-alcoholic beer comes with a range of health perks, particularly for the heart. Research shows that these beverages help lower oxidative stress and reduce inflammation markers, thanks to the polyphenols, xanthohumol, and flavonoids found naturally in their ingredients [7].
For those who are physically active, non-alcoholic beer can aid in recovery after exercise. It provides a good balance of carbohydrates and electrolytes, helping with hydration without the diuretic effects that often come with regular beer [7]. Additionally, the silicon from barley and hops promotes bone health by supporting collagen production and maintaining bone density [7]. Some studies even suggest that hop compounds might improve sleep quality by enhancing GABA neurotransmitter activity, especially if consumed about an hour before bedtime [7].
There's also evidence pointing to mental health benefits. Research indicates that non-alcoholic beer can reduce anxiety symptoms by as much as 20% [7]. Studies on mature hop bitter acids have shown improvements in mood among healthy individuals [16]. On top of that, non-alcoholic beer is a lower-calorie option, with most servings (330 ml) containing between 50 and 90 calories, compared to around 150 calories in regular beer. This makes it a helpful choice for those looking to manage their weight [7].
For nursing mothers, some studies suggest that non-alcoholic beer might boost prolactin production, which could support breastfeeding. However, it’s crucial to consult a healthcare professional first, as these beverages do contain trace amounts of alcohol [7].
NHS Dietary Guidelines Compatibility
Non-alcoholic beers align well with NHS recommendations for cutting back on alcohol and maintaining a balanced diet. In fact, one in five drinkers in the UK already opts for alcohol-free or low-alcohol drinks to moderate their intake [18]. The British Heart Foundation echoes this sentiment:
"More recent research tells us that drinking less, or not drinking alcohol at all, is the best thing that we can do for our heart and circulatory health." [17]
Switching from a standard beer (4.4% ABV) to a non-alcoholic version (0.5% ABV) can save around 2.2 units of alcohol per pint while also cutting down on calories [18]. Additionally, all low-alcohol beers with an ABV of 1.2% or less are required to include nutritional information on their labels, offering transparency for consumers. The polyphenols in these drinks provide antioxidant benefits, complementing NHS advice to consume foods rich in protective compounds [19][20].
Registered Nutritionist Kerry Torrens has noted:
"a low to moderate intake of no alcohol beer is still something that's recommended" [15]
This underscores the importance of moderation, even with healthier alternatives. Many enhanced non-alcoholic beers also include added electrolytes and vitamins, which can contribute to daily nutrient intake. However, it’s essential for consumers to check labels for alcohol, calorie, and carbohydrate content - particularly for those managing blood sugar levels [17][19].
Research Study Summary
Scientific studies back up the health benefits of non-alcoholic beer across various areas. For example, a 2012 study found that daily consumption of non-alcoholic beer improved endothelial function and reduced inflammation, demonstrating its positive impact on heart health [7]. Other research has shown that non-alcoholic beer outperforms regular beer in preventing oxidative stress, maintaining endothelial function, and reducing thrombogenic activity [12].
Consumer interest in non-alcoholic beer is also on the rise. Over the past five years, sales of alcohol-free beer in the UK have tripled [15]. Between 2021 and 2023, retail sales value grew by 28.7%, while volume sales increased by 18.8% [13]. Studies suggest that non-alcoholic beer can serve as an effective hydration option, comparable to sports drinks, especially when a pinch of salt is added [20].
It’s worth noting that many non-alcoholic beers contain up to 0.5% ABV. While this is a trace amount, it’s important for certain groups - such as pregnant women, individuals with alcohol use disorders, or those on specific medications - to be cautious [7]. In the UK, products labelled as "alcohol-free" can contain up to 0.05% ABV, though some may go up to 0.5% ABV [17]. This growing body of evidence highlights why non-alcoholic beers are becoming a popular choice in the UK market.
sbb-itb-a752bf8
IMPOSSIBREW® Product Range and Suitability
IMPOSSIBREW® Product Overview
IMPOSSIBREW® has created a line of non-alcoholic beers that not only deliver on taste but also offer functional benefits, aligning with a health-conscious lifestyle. Their standout products, the Enhanced Lager and Enhanced Hazy Pale, both feature the brand's signature Social Blend™ formula, packing 375mg per 100ml. This blend incorporates ingredients like L-Theanine, Ashwagandha, soluble plant fibres, Vitamin B1, and plant extracts, all chosen for their ability to replicate the relaxing effects of alcohol - without the drawbacks [21].
"Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*. Designed to replicate the sensory and social relaxing experience of drinking, without the negative side effects." [21]
The Enhanced Lager boasts a crisp, dry taste with a clean citrus finish, while the Enhanced Hazy Pale offers a tropical, fruity flavour with a smooth mouthfeel. Their quality hasn’t gone unnoticed - IMPOSSIBREW® was awarded the UK's Best Tasting Alcohol-Free Lager & Pale at the World Beer Awards 2023 [21].
Consumer feedback has been overwhelmingly positive. A May 2024 survey revealed that 71% of customers felt more relaxed after enjoying IMPOSSIBREW®, with 88% reducing their alcohol consumption after discovering the brand. Even more impressively, 95% recommended it to friends after trying it [21]. These products are not just innovative - they’re also designed to meet a variety of dietary and lifestyle needs.
Dietary and Lifestyle Compatibility
IMPOSSIBREW® ensures its products are accessible to a broad audience by addressing diverse dietary requirements. The Enhanced Lager is gluten-free, meeting the gluten-free labelling standard of less than 10 parts per million (PPM), as verified by third-party testing [21]. Both beers are also vegan-friendly, brewed with simple, natural ingredients like water, malted barley, wheat, hops, yeast, and the Social Blend™ [22].
For those mindful of nutrition, the beers offer a balanced profile. Here’s a quick comparison of their nutritional values:
| Nutritional Information (per 100ml) | Enhanced Lager | Enhanced Hazy Pale |
|---|---|---|
| Energy | 17kCal / 71.1kJ | 16kCal / 66.5kJ |
| Fat | 0g | <0.1g |
| Carbohydrates | 3.4g | 3.0g |
| Of which sugars | 0.7g | 0.6g |
| Protein | 0.5g | <0.1g |
| Salt | <0.1g | <0.1g |
| Social Blend™ | 375mg | 375mg |
Both beers have an alcohol content of less than 0.5% ABV, classifying them as non-alcoholic under UK regulations [23]. A standard 440ml can contains just 66-70 calories, making them a lighter alternative to traditional beers while still offering a satisfying social drinking experience.
UK Consumer Information
IMPOSSIBREW® has tailored its offerings with UK consumers in mind. The Enhanced Lager and Enhanced Hazy Pale are priced from £30.00 per pack, which works out to approximately £1.97 per can [22]. For those looking to sample both, the Bestseller Bundle is available at a sale price of £49.99. This bundle includes 9 cans of each variety, a free glass, free delivery, and a tasting guide [22].
Customer reviews consistently highlight satisfaction, with all three product options maintaining an impressive 4.8-star rating [22]. The brand has also earned industry recognition, including the first and only Gold Medal in the No/Low beer category from the London Beer Competition [23].
IMPOSSIBREW® takes compliance seriously, adhering to UK and EU regulations for nutrition and health claims. They reference the Great Britain Nutrition & Health Claims Register to ensure accuracy and transparency [23]. Importantly, their brewing process avoids alcohol removal or dilution, preserving the authentic taste while delivering the benefits of the Social Blend™.
For the best experience, these beers should be served chilled and consumed within the recommended timeframe. However, they are not suitable for those who are pregnant, breastfeeding, or have been advised against consuming such products by a healthcare professional, even with their low alcohol content [22].
Is Non-Alcoholic Beer Healthy? (Full Calorie Breakdown)
Conclusion
Enhanced non-alcoholic beers are reshaping the beverage scene in the UK, combining great taste with a range of health-focused benefits.
Research suggests that drinking non-alcoholic beer regularly may help reduce illness and improve gut health [24]. These findings back up the nutritional advantages highlighted earlier in the article.
From a nutritional standpoint, these beers are a smart choice for those watching their calorie intake. For example, IMPOSSIBREW® offers a 440 ml can with just 27 calories [24]. That’s a big win for anyone looking to enjoy a refreshing drink without packing on extra calories.
What sets these beers apart even further are their functional ingredients. Additives like L-theanine and ashwagandha help promote relaxation without the side effects of alcohol. This approach, paired with growing sales figures and alignment with NHS health guidelines [25], signals a clear move towards more mindful drinking habits.
For UK consumers embracing an active and health-conscious lifestyle, enhanced non-alcoholic beers bring even more to the table. Many are isotonic, making them ideal for post-workout hydration, and their polyphenol content offers antioxidant and anti-inflammatory benefits. Plus, with vegan-friendly and gluten-free options widely available, these beers cater to a variety of dietary needs. Together, these features highlight their role as a practical and health-oriented choice for modern living.
FAQs
What are the health benefits of the functional ingredients in enhanced non-alcoholic beers?
Enhanced non-alcoholic beers are increasingly infused with functional ingredients that may contribute to various health benefits. These additions can potentially aid in lowering blood pressure, promoting healthy blood flow, and supporting better blood vessel function. On top of that, some of these ingredients are believed to help alleviate stress, sharpen mental focus, and even improve sleep quality.
These beverages are designed to deliver not just great flavour but also a more conscious drinking experience. They’re a fantastic option for anyone wanting to enjoy the social side of drinking while keeping their health front and centre.
How do enhanced non-alcoholic beers compare to regular beers in terms of calories and nutrition?
Enhanced non-alcoholic beers are a lighter alternative to traditional alcoholic beers, particularly when it comes to calories and carbohydrates. To put it into perspective, non-alcoholic beers usually contain 17 to 90 kcal per 100 ml, whereas regular beers pack about 140 to 170 kcal per 330 ml. The carbohydrate count follows a similar trend, with non-alcoholic options averaging 4.7 g per 100 ml, much lower than their alcoholic counterparts.
When it comes to macronutrients, the two are quite similar. Both have negligible fat content and approximately 0.4 g of protein per 100 ml. What sets enhanced non-alcoholic beers apart is the inclusion of functional ingredients. These can contribute to relaxation or elevate social occasions, all while being vegan-friendly, gluten-free, and lower in calories.
Are enhanced non-alcoholic beers safe for everyone to consume?
Enhanced non-alcoholic beers are usually safe for the majority of people, but there are a few things to be aware of. For instance, pregnant individuals should steer clear of them, as even non-alcoholic options can still contain small traces of alcohol. It's also wise to check the ingredient list to spot any allergens or ingredients that might cause sensitivities.
When it comes to safety, how these beers are stored and handled is crucial - especially for those served on tap. On top of that, producers must follow regulatory guidelines to ensure their products meet quality standards and comply with the law.
Related posts
Invalid password
Enter
Got Questions?
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
Shop Now
