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Top Myths About Non-Alcoholic Beers Debunked
Non-alcoholic beer is more popular than ever, but old myths still persist. Here's what you need to know:
- Taste has improved: Modern brewing techniques deliver rich, complex flavours comparable to regular beer.
- Not completely alcohol-free: Most non-alcoholic beers contain up to 0.5% ABV, similar to orange juice or ripe bananas.
- Social benefits exist: These drinks offer a relaxing, inclusive option for gatherings without the effects of alcohol.
- Health perks: Fewer calories, added nutrients, and hydration benefits make them a smart choice for wellness-focused individuals.
- Not just for abstainers: Many drinkers choose non-alcoholic beer for lifestyle reasons, such as fitness or mindful drinking.
Non-alcoholic beer has evolved into a versatile option that balances great flavour, low alcohol, and health-conscious benefits.
Beer Myths Debunked: O'Douls, Budweiser Zero, Busch NA
1. Non-Alcoholic Beer Has Poor Taste
The idea that non-alcoholic beer lacks flavour is rooted in outdated brewing methods. Early techniques, such as skipping fermentation or diluting regular beer, often resulted in overly sweet drinks that fell short on depth and complexity [1]. But modern brewing has come a long way, and this outdated notion no longer holds true.
Thanks to advancements in brewing technology, today’s non-alcoholic beers deliver rich, complex flavours that rival their alcoholic counterparts. These innovations allow brewers to craft beverages that maintain the depth and character beer enthusiasts expect.
Clark Danderson, Assistant Professor of Hospitality Management and Director of Brewing Science and Operations at Auburn University, highlights this transformation:
"Many recent technological advances in production help nonalcoholic beer maintain fermentation characteristics derived from the malts, hops and yeast, thus providing a more balanced and pleasant product that tastes like 'real' beer." [1]
Techniques like vacuum distillation and reverse osmosis have been game-changers, helping to preserve the intricate flavours that make beer enjoyable [1].
Consumers have noticed the difference too. Non-alcoholic beer sales in the U.S. have grown by an average of 31% annually over the past four years. Brands like Guinness 0.0 and Heineken 0.0 are now celebrated for their authentic taste profiles [1][2]. Meanwhile, brewers such as IMPOSSIBREW® are pushing boundaries and redefining what non-alcoholic beer can offer.
For instance, IMPOSSIBREW® uses a specialised cryogenic fermentation process to preserve natural flavours while preventing alcohol formation [3]. Unlike traditional methods that dilute or remove alcohol from finished beer, this process carefully controls fermentation and the amount of fermentable sugar in the tank [4].
The results speak for themselves - 95% of IMPOSSIBREW® customers have recommended their products to friends after trying them [3]. European brewers, in particular, have excelled in crafting non-alcoholic beers that challenge the outdated perception of poor taste, proving non-alcoholic options can be every bit as enjoyable as their alcoholic counterparts [2].
2. Non-Alcoholic Beer Contains No Alcohol
Despite its name, non-alcoholic beer isn’t entirely free of alcohol. The brewing process leaves behind tiny amounts, making the term "non-alcoholic" a bit misleading.
In the UK, non-alcoholic beer must have less than 0.5% ABV (alcohol by volume) [5]. For comparison, 'alcohol-free' beer typically has an ABV of 0.05% or lower, while 'low alcohol' beer can go up to 1.2% ABV [6].
To put this into perspective, a 500ml can of non-alcoholic beer with 0.5% ABV contains about 0.25 units of alcohol. In contrast, a standard beer with 4.4% ABV has around 2.2 units of alcohol [6]. Regular beers, which usually fall between 4% and 6% ABV, are roughly eight to twelve times stronger than their non-alcoholic counterparts [5]. So, even your "non-alcoholic" pint isn’t entirely alcohol-free.
Interestingly, the trace amounts of alcohol in non-alcoholic beer are comparable to what you’d find in everyday items like orange juice or bread [7][8][9].
In the UK, low-alcohol options are becoming increasingly popular. Over the past five years, sales of alcohol-free beer have more than tripled, with one in five UK drinkers now choosing alcohol-free or low-alcohol drinks to cut back on their consumption [6]. This trend highlights a growing awareness of these beverages and their role in promoting mindful drinking.
For most people, these trace amounts are negligible. However, individuals in recovery or those who are pregnant should steer clear of them.
3. Non-Alcoholic Beer Provides No Social Benefits
There's a lingering myth that non-alcoholic beer can't offer the relaxation and social connection people associate with traditional beer. This idea springs from the assumption that without alcohol's intoxicating effects, these drinks lack any real social value. But the truth is much more layered.
Non-alcoholic beers are reshaping social norms by making gatherings more inclusive. Whether you're a designated driver, cutting back on alcohol, or simply prefer not to drink, these beverages allow everyone to join in the shared experience of having a drink. As expectations change, brewers are stepping up, improving flavours and crafting beverages that fit seamlessly into social settings.
"More people now skip alcohol yet still seek a genuine social drink experience... These options provide the same great taste and social experience without the alcohol, reflecting a broader cultural move towards inclusive drinking choices." - Sans Drinks [11]
In response to this growing demand, some brands are going beyond just taste. They're incorporating ingredients like nootropics and adaptogens to create drinks that promote relaxation without the drawbacks of alcohol. These innovations are transforming non-alcoholic beer into a safer yet equally enjoyable part of social rituals.
Take IMPOSSIBREW®'s Social Blend™, for example. It uses scientifically backed ingredients to deliver a sensory experience akin to alcohol, minus the negatives. The brand's founder has highlighted the effort it takes to replicate not just the flavour but also the social effects of traditional beer.
This shift is particularly noticeable in the UK, where sales of low and no-alcohol beer rose by 28.7% in value and 18.8% in volume between 2021 and 2023 [10]. Brewers aren’t just removing alcohol; they’re actively replacing its effects with carefully selected ingredients designed to foster relaxation and social ease.
The hospitality industry is catching on as well. Pubs, restaurants, and social clubs are increasingly stocking non-alcoholic options, recognising their role in creating a welcoming and inclusive atmosphere. Alice Baker, an analyst at Mintel, sees even more potential for growth:
"We believe the sector will grow and alcohol free beer brands will use fortification to stretch into the health space, ie added vitamins for a health halo, relaxing ingredients, and added protein and electrolytes for post sports recovery." [10]
Far from being socially irrelevant, non-alcoholic beer is carving out a new space in the world of social drinking. It’s paving the way for a future where well-being and inclusivity go hand in hand with the joy of sharing a drink.
4. Non-Alcoholic Beer Has No Health Benefits
There's a common misconception that non-alcoholic beer offers no health perks. But reality paints a different picture - these beverages can actually support a healthier lifestyle in several ways.
For starters, non-alcoholic beer is a lighter option when it comes to calories. A standard 355ml serving of regular beer contains around 150 calories, whereas non-alcoholic versions typically range between 50 and 90 calories. Beyond just trimming calories, these drinks often come with added nutritional value. Many non-alcoholic beers are rich in polyphenols, which are plant compounds linked to potential health benefits. They also provide essential vitamins and minerals, such as B vitamins - including folate and vitamin B12 - that contribute to overall well-being [16][18]. Plus, with about 95% of their composition being water, non-alcoholic beers can also help keep you hydrated [18].
The benefits don’t stop there - non-alcoholic beer has been shown to support athletic performance and recovery. A 2012 study revealed that marathon runners who consumed 1–1.5 litres of non-alcoholic beer daily for three weeks before and two weeks after a race experienced a 3.25-fold lower incidence of upper respiratory tract illnesses compared to those who drank a placebo [14]. Additional research also indicates that non-alcoholic beer can aid hydration, as demonstrated in studies involving male soccer players [16].
What’s more, many non-alcoholic beers cater to specific dietary needs, offering vegan and gluten-free options. Kerry Benson, MS, RD, and cofounder of the Sober Dietitians, highlights this benefit:
"What is great about nonalcoholic beers relative to alcoholic beer is that you'll often find a Nutrition Facts panel and an ingredient list, which you can review to decide whether that particular drink aligns with your personal goals." [15]
Brands like IMPOSSIBREW® are leading the way in creating innovative options. Their Social Blend™ includes mood-enhancing ingredients such as L-Theanine and Ashwagandha, all while keeping the calorie count at just 27 per 440ml, with no added sugar. Impressively, research shows that over 70% of consumers felt more relaxed and 88% reduced their alcohol intake after trying it.
Another major advantage of non-alcoholic beer is avoiding the downsides of alcohol. Alcohol contains 7 calories per gram, which can quickly add up. It’s also known to disrupt sleep quality, even with moderate consumption [12]. By opting for non-alcoholic versions, you can sidestep these issues while still enjoying the flavour and social aspects of beer.
The growing awareness of these benefits is evident in market trends. In the UK, sales of alcohol-free beers have tripled over the past five years [13], as more people recognise the wellness advantages of making the switch.
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5. Non-Alcoholic Beer Is Only for People Who Cannot Drink
There's a lingering myth that non-alcoholic beer is just for people who can't drink alcohol - whether due to health reasons, recovery programmes, or religious practices. But this assumption misses the mark entirely. The truth is, non-alcoholic beer is becoming a go-to choice for a much broader audience, especially those who are health-conscious or performance-driven.
For many, non-alcoholic beer has become a smart lifestyle choice. Athletes, for instance, are now reaching for non-alcoholic beers after workouts. Why? These beers provide a balanced mix of carbohydrates and electrolytes. Plus, there's evidence suggesting they can help reduce anxiety under stress by up to 20% [17]. It’s not just about avoiding alcohol - it’s about making choices that align with an active, health-focused lifestyle.
The numbers back this up. In 2020, sales of non-alcoholic beer in the USA jumped by more than 37%. Even more striking, craft non-alcoholic beer sales skyrocketed by 278% in just one year [19]. This surge isn’t driven by those who can’t drink; it’s fuelled by people who choose to enjoy beer without the effects of alcohol, whether at social gatherings, post-workouts, or simply as part of their day-to-day routine.
Kerry Benson, MS, RD, and cofounder of the Sober Dietitians, sums up this shift perfectly:
"Nonalcoholic beers are a great way for individuals to reduce their intake of alcohol while still being able to enjoy the taste and experience of a beer. By removing the alcohol, you're taking out a compound that is toxic and that increases the risk of chronic disease." [15]
The rise of the "sober curious" movement, particularly among millennials and Gen Z, further highlights this cultural shift. Research shows that 22% of millennials are drinking less [20], with many gravitating towards sophisticated non-alcoholic options that don’t compromise on flavour or the social experience.
Brands like IMPOSSIBREW® are catering to this new wave of discerning drinkers. Their Social Blend™ formula is packed with nootropic and adaptogenic ingredients, designed to provide a relaxing, sensory experience - without the downsides of alcohol. For those seeking premium, thoughtful choices, these modern non-alcoholic beers hit the mark.
Non-alcoholic beer also offers a socially inclusive option, allowing everyone to join in on traditional drinking rituals without feeling left out or needing to explain their choices. As NA Beer Club puts it:
"Non-alcoholic beer gives people the freedom to socialise and remain healthy while enjoying the great taste of a bottle of suds." [20]
In today’s world, non-alcoholic beer is more than just a drink - it’s a lifestyle statement. It blends tradition with inclusivity, offering a way to enjoy the social and sensory aspects of beer without the alcohol.
Alcohol Content Comparison Table
Non-alcoholic beer often contains trace amounts of alcohol, which can lead to misunderstandings about its actual content. To clarify, let’s compare the alcohol content of various beverages and even some everyday foods.
In the UK, drinks labelled as 'alcohol-free' can legally contain up to 0.05% ABV, while 'low-alcohol' drinks can go up to 1.2% ABV. Many European brands, following similar guidelines, categorise products with up to 0.5% ABV as 'non-alcoholic'. These regulations provide the foundation for the comparisons outlined below.
Here’s a breakdown of the alcohol content in 500ml servings of different beers:
| Beer Type | ABV (%) | Alcohol Units (500ml can) |
|---|---|---|
| Alcohol-free beer | ≤0.05% | 0.025 units |
| Low alcohol beer | ≤1.2% | 0.6 units |
| Non-alcoholic beer (typical) | 0.5% | 0.25 units |
| Average UK beer | 4.4% | 2.2 units |
| Regular beers | 1.15–15% | 0.575–7.5 units |
To put these figures into perspective, let’s compare the alcohol content in beer with that of some common foods and drinks:
| Product | ABV (%) |
|---|---|
| Ripe banana | 0.3–0.57% |
| Ketchup | 0.67% |
| Burger rolls | Up to 1.2% |
| Orange juice | 0.16–0.73% |
| Alcohol-free beer | ≤0.05% |
Interestingly, many alcohol-free beers contain less alcohol than everyday items like ripe bananas or ketchup. For instance, a ripe banana can have a higher alcohol content than most alcohol-free beers available in UK supermarkets [22].
Due to the brewing process, it’s impossible to entirely remove alcohol from beer. However, the residual alcohol in non-alcoholic beers is so minimal that it’s often undetectable to most people [21]. As a result, many breweries focus on refining their brewing techniques to deliver excellent flavour while keeping alcohol levels as low as possible.
For context, the average UK beer has an ABV of 4.4%, which is about 88 times higher than an alcohol-free beer (≤0.05% ABV) and 9 times higher than a typical non-alcoholic beer (around 0.5% ABV) [6]. This significant difference helps explain why one in five UK drinkers now choose alcohol-free or low-alcohol options as part of their efforts to reduce alcohol intake. Sales of these beverages have more than tripled over the past five years [6].
Conclusion
The outdated myths about non-alcoholic beers have been thoroughly dismantled, showcasing a category that has come a long way. Today’s brewing techniques maintain rich, natural flavours while removing the alcohol, producing drinks that closely resemble their alcoholic counterparts. Beyond taste, these beverages offer genuine health perks and fit seamlessly into the growing trend of mindful, balanced drinking.
Interestingly, over 80% of non-alcoholic beer buyers also enjoy regular beer [23], proving that these beverages aren’t just for those avoiding alcohol entirely - they’re for everyone. Whether it’s a hoppy IPA or a robust stout, the variety available today challenges the outdated belief that non-alcoholic beers are dull or limited. And when it comes to alcohol content, most non-alcoholic beers contain less than 0.5% ABV - on par with some fruit juices and breads - making concerns about trace amounts largely irrelevant.
Brands like IMPOSSIBREW® are taking things a step further, offering products that mimic alcohol’s relaxing effects using science-backed Social Blend™ formulas. These drinks are vegan, gluten-free, and low in calories, aligning perfectly with the growing consumer focus on wellness. It’s no surprise that UK sales data reflects a surge in popularity, as more people turn to non-alcoholic beers for socialising, designated driving, or simply enjoying a great-tasting beer without the drawbacks.
Instead of holding onto outdated assumptions, why not explore the expanding world of non-alcoholic beers? With so many styles to choose from, there’s likely one that matches your taste. These beverages are more than just an alternative - they’re a modern, flavour-packed, and inclusive option for everyone.
FAQs
How has modern brewing improved the flavour of non-alcoholic beer?
Modern Brewing Techniques for Non-Alcoholic Beer
Brewing methods have come a long way, transforming the taste of non-alcoholic beer into something far more enjoyable and closer to its alcoholic counterparts. Techniques like cryogenic fermentation and cold contact fermentation play a key role, helping to maintain and highlight the beer's natural flavours, even in the absence of alcohol.
On top of that, advanced processes such as vacuum distillation and reverse osmosis are used to carefully remove alcohol while keeping the beer’s original flavour profile intact.
Thanks to these advancements, non-alcoholic beers now offer richer and more intricate flavours. They provide a satisfying option for anyone who wants the taste and experience of beer without the alcohol content.
What are the health benefits of drinking non-alcoholic beer instead of traditional beer?
Choosing non-alcoholic beer instead of traditional beer can offer several health perks. For starters, non-alcoholic beers usually have about 50% fewer calories, making them a smart pick for anyone aiming to manage their weight or cut down on calorie consumption.
These beers are also packed with polyphenols, natural compounds celebrated for their anti-inflammatory effects. These can contribute to better heart health and improved blood circulation. Plus, since non-alcoholic beer skips the alcohol, it sidesteps issues like dehydration and the potential for liver damage, all while still providing the enjoyable, social aspect of drinking.
If you're after a healthier drink option, non-alcoholic beer delivers a refreshing choice with fewer downsides and some added benefits for your health.
Can non-alcoholic beers really create the same social vibe as alcoholic ones?
Non-alcoholic beers offer a way to enjoy the social vibe of drinking without the alcohol. Whether you're catching up at the pub, hosting a get-together, or cheering on your team with friends, these drinks help keep that sense of connection alive. The familiar flavours and rituals of beer drinking make it easy to feel part of the moment.
Some non-alcoholic beers even go a step further, offering qualities that promote relaxation and a sense of ease - minus the downsides of alcohol. It's a smart choice for those looking to combine social fun with a focus on well-being.
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What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
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